Since then, other companies have jumped on the seasonal bandwagon Dairy Queen offers a seasonal pumpkin spice Blizzard and pumpkin flavored Cheerios line grocery store shelves (this article offers a list of things that would probably be considered overenthusiasm with the flavoring). One woman’s enthusiasm is so strong that she drinks between five and seven pumpkin spice lattes a week, and previously used to purchase up to fourteen of them within a seven-day period. As of 2017, Starbucks’ global communications manager proclaimed that over 200 million pumpkin spice lattes have been sold worldwide, and that number is without a doubt even higher three years later. Within the past decade, the lukewarm reception that Starbucks’ pumpkin spice latte has turned into something fierce and passionate. It’s not that pumpkin-flavored items had never been popular before the presence of pumpkin pie next to a turkey-filled Thanksgiving dinner is evidence of that. Multiple contributing factors are involved, as explored below. This article focuses on the staggering and other-worldly dedication to all things pumpkin, examining exactly how and why the phenomenon has exploded the way it has in the past several years. The almost universal love of fall, and therefore everything pumpkin, is well documented. Every year, soon after the pumpkin spice latte release, Halloween decorations begin to crop up in lawns across America and Instagram feeds become oversaturated with flannel shirts and pumpkin patches. Starbucks and Dunkin’ Donuts released their autumn drink line (of which the PSL was the natural headliner) in mid-to-late August, symbolically ending the summer almost a full month early. It has effectively pushed aside apple cider as the popular fall drink of choice. Throughout the past several years, the pumpkin spice latte has skyrocketed in popularity- it is powerful enough to usher in the aesthetic of an entire autumn season even as people still snack on watermelons by their pool. This iconic drink was first introduced by Starbucks in 2003 to none of the same hype it holds currently. For many people, the beginning of fall is heralded in by the arrival of the annual pumpkin spice latte. In Western cultures, the true hallmark that designates the beginning of fall is not the shadows painted by ancient Mayan temples or earlier sunsets it’s a far more contemporary phenomenon.
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